Instagram Marketing Tips and Strategies for Businesses

Instagram Marketing Tips For Beginners - Throughout the world, there are more than 500 million Instagrammers - more than 300 million people use every day, sharing an average of 95 million photos and videos per day.


It is a large number and whoever the audience is - age, gender, occupation, whatever it is - you can get it through Instagram. So, the question is ...


Where can you start with Instagram?

How can you defend it between the 95 million photos posted each day? How can someone who is not a designer and including an amateur photographer create beautiful content on Instagram?

All of these questions can be gladly answered by these instructions.

Following are Instagram Tips and Strategies for Marketing Business:

The first thing: Why use Instagram for business?

Increasing more than 300 million active users, Instagram has a great potential for people who market. But the potential thing on Instagram lies more in the user's attitude than for numbers.

Instagram users prefer to be associated with brands

Different benefits and advantages on the network:

1. Instagram, brands usually enjoy more with involvement with 4 percent of all followers. On networks such as Facebook and Twitter, involvement is less than 0.1 percent. (source: forrester)

2. 70% of Instagram users report seeing the brand (source: Iconosquare)

3. 62% of users follow a brand / brand on Instagram (source: Iconsquare)

4. Only 36 percent of marketers use Instagram, compared to 93% of marketers / marketers using Instagram. (source: Selfstarter)

Social media has proven to influence purchasing decisions. And if you can find a way to properly mix content, the audience will absorb it - and even buy it from you - without the need to press or peak sales. This is a Marketers dream.

Still need proof? Let's see what marketers say about the platform.

What do marketers say about Instagram

The figures and research above look great, but what do marketers say - people who use Instagram to move their business results - actually this is talking about platforms, right?

These are the words marketers from brands like Birchbox, and Ben & Jerry's about platforms:

 Mike Hayes, Digital Marketing Manager from ben & Jerry's: "Since then (Instagram) was launched, Instagram has provided us with a platform that can be a channel of communication with our fans and can tell the picture visually."

 Jessica lauria, Chobani's Director of Brand: "Instagram is the best platform for Chobani, allowing to show how people actually use our products and inspire the latest ways to enjoy them."

 Rachel Jo Silver, director, Social Marketing & Content Strategy, Birchbox: "Instagram has provided effective engagement among our customers."

The formula formed by the success of Instagram for business on Instagram depends more than just printing images with a good look, you also need to have several elements like this:

1. Clear vision and strategy
2. Always consistent
3. Familiar with the audience
4. And, with a clear visual style too.

If you combine everything with these ingredients, Instagram can provide great results for your business.

Take Madewell, for example. The Fashion Brand has gathered a huge audience on Instagram (more than 700,000 thousand followers and 7,000 to 10,000 thousand likes per post). This platform has become a key marketing link for them, by enabling them to connect with thousands of potential customers every day.

So, how can Madewell and other successful brands survive on Instagram? We collect this guide to help you organize Instagram marketing strategies that are based on clear vision and measurable results.

Before, making instagram we need to know some of these things:

Why are you on Instagram? Choose 1 to 2 of your main achievements.

Between you really new on Instagram and just getting ready to share your first post or you have compiled and searched for ways to increase your posting presence on a platform, it is important to start with a clear achievement in your mind.

Setting up achievements will help you to set your strategy on Instagram and create content that will help you to reach your target.

Here are some brands, teams and individuals usually choose:

1. Showcase your products and services
2. Build community
3. Increase awareness / awareness of the products you have
4. Show off your company's values ??and culture
5. Advertise to potential customers
6. Add product loyalty and,
7. Share your company's news and updates

This is the best choice of 1 or 2 goals for Instagram profiles, please follow the steps above or you choose your own criteria for achievement.

 What kind of audience members on your Instagram? Look for the demographic factor.

"Marketing is about delivering the right message, to the right people and at the right time."

Getting to know the demographics on your platform is important to make sure you shoot at the right target audience.

Pew Research issued, a description of the Instagram demographic and he was very happy to share the key findings with you here