5 Benefits of SEO for Your New Business
Benefits of SEO for your business - If you are a marketing company or brand, you might know that marketing items that you sell on the internet requires an SEO more than once or twice. But what are the benefits of SEO for business?Before knowing the benefits of SEO for business, let us first know what SEO really is in marketing. For starters SEO stands for search engine optimization and it is a process of improving websites by increasing the ranking of articles or content in search results when someone searches for a particular word or phrase.
Maybe you still don't understand why this is important. Think about when you need the equipment needed or the recipe for the food you want to cook. Surely you will reach your cellphone and look for words like 'soup recipe' or '2018 latest cellphone'. This is the main reason why SEO is important in online marketing.
These results will appear on things that according to Google will be important and useful information for you based on the keywords you entered. In many cases, the site that you normally see on the first page of search engines is no coincidence. They do SEO to help Google understand the content they make.
SEO can help business companies to increase your ranking in search engine results. This has the potential to make a big impact on the most important goals for the company such as increasing sales.
In this article, we will discuss how important the role of SEO is in business marketing and the five main benefits offered.
1. SEO seeks to target quality site traffic
One of the benefits of SEO for businesses that can be felt is that this is one of the marketing strategies. It's not like how traditional advertisements reach more people to buy your goods. So this technique is easier and simpler because customers who will later find you when they want information.Simply put, the traditional way of making a company must spread its information, but with SEO, companies will only become a magnet that attracts people to visit them.
These traditional methods such as spam e-mail, advertisements that interrupt television shows, and phone calls. This method has gotten a bad opinion in the eyes of the community.
Compared to having to disturb the comfort of the community, you should prepare interesting content that can attract them to come. This is certainly much more convenient for consumers and your company will be known as good content creation.
In fact, in the latest report from the State of Inbound HubSpot. About 59% of marketers say that the practice of SEO methods provides high-quality prospects for their sales.
Which do you think is easier to accept your company's marketing efforts? Do people see advertisements on street billboards or those who find your own content or sites in online media?
The answer is easy. When you focus on a group of people who are actively seeking information in online media, you will find it much easier to reach them as your target audience. In addition, this also gives you the opportunity to reach potential buyers or readers who have considered buying or reading what you have to offer.
2. You don't need to pay for advertising on SEO
Google's organic ranking is based on what is determined by the algorithm that is the best result of what is given. This means that after you have created a page that is considered suitable by search engines to direct their users, it can make your site get traffic to your site months or even years after you publish it.Writing and creating good content does require time and investment. Investment is in the form of time, you can make other people create content for you or you make it yourself.
After this initial investment, traffic will continue and attract people to continue to see your site. You also need to update the page every month. Depends on what theme and topic you want. You also need to increase and increase the topic if your competitors are targeting the same keywords.
When the time comes, your valuable place in the search results will not be charged. This is the main difference from PPC advertising that involves financing every time the user clicks and visits the page.
With SEO, you have the potential to avoid paying a fee per click of $ 2.32 and getting traffic to the site without any further costs.
3. SEO will get a lot of clicks compared to PPC
Although PPC ads appear above Google's ranking. About 71.33% of searches produce clicks on articles that appear on the first page. It's hard to know why this happened. Although the logical conclusion that can be taken is that users trust Google's algorithms. They know where advertisers pay and they choose to do SEO. However, this is only a guess. But regardless of the reason behind the majority of clicks obtained when a company does SEO.4. SEO helps PR
Even though SEO and PR are separate marketing techniques, you can use them together to maximize results.The biggest relationship between the two lies in making links. Getting links from reputable websites is the main component of SEO strategies. This means that one of the biggest parts of an SEO specialist is identifying opportunities for placement or coverage on industry blogs, news publications, and relevant sites.
The PR strategy also revolves around getting prominent publications and influencers to talk about your company, this provides a great opportunity. When you use research to create links to find new ways to find your brand on a consumer page, you will be far more effective in distributing content to prospective customers and clients.
5. You will move forward
The last benefit of SEO for business is as a new marketing strategy. About 61% of marketers will say that improving SEO and the online presence of their sites is a top priority. This means your competitors may have taken steps to rank high in search results. With this SEO strategy, you can keep up with developments that are progressing and competitive in the industry that you do.SEO vs. SEM
As you learn more about increasing your company's visibility in online searches, you might hear another term for a process called SEM. While some marketers use this alternately with SEO, it is important to understand the differences between the two.
SEM stands for 'Search Engine Marketing' or 'search engine marketing' and this refers to whatever you do to get placement on the first page of the search engine. This is paying for SEO and PPC. So even though SEO is a form of SEM, this is not the only tactic involved in SEM.
What is the job of an SEO specialist?
Some basic SEO tasks can be done at home with the help of online resources, the best way to maximize your results is to hire an SEO specialist. But actually what is offered by them that you cannot do?
Their main goal is to increase the visibility of their clients in search results for questions related to their industry, products and services. But to achieve this goal there are several key steps that will be taken by SEO specialists, namely: