12 Reasons Why SEO Is Important for Your Business

The Importance of SEO for a Website - Today many businesses and companies know that they need SEO as their digital property and they will benefit from SEO work as an implementation on their behalf.

Indirect SEO is useful for improving the performance of your site on search engines. But actually what is the real value offered by SEO? And why is SEO important for your website?

There are at least 12 reasons offered by SEO. Regardless of how much business you have, SEO needs to be used to bring your brand to a wider level than before.

1. Organic search is the main source of website traffic

Organic search is a large part of the performance of business websites, and is an important component for attracting buyers and ultimately making users complete conversions or engagements.

As is well known that Google has a large portion of significance as a search engine compared to other competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others.

However, this does not mean that other search engines will not help your business grow. They do it. It's just that Google has a percentage of 75% compared to other search engines. They are clear leaders so the guidelines are important to follow. About 25% of the market owned by other machines is clearly very valuable for optimizing your site.


Google is currently one of the most visited sites in the world (especially in the United States) and is also the most popular email provider in the world with more than 1 billion users. Not to mention Youtube is the second largest search engine at the moment.

The majority of the world today is clear, they use Google at least once a day to get information. Being very visible as a source that is trusted by Google and other search engines will work and benefit the company.

2. SEO builds trust and credibility

The answer to why SEO is important for websites especially for business sites is that SEO aims to provide experience and build a strong foundation for beautiful websites with a clean and effective user experience and is easily found in searches thanks to the trust and credibility of their brands and digital properties.

Many elements come in to build search engine authority like Google. In addition to the factors mentioned above, authority is obtained over time due to the existence of elements such as:

Quality backlink profile
Positive user behavior
Machine learning signal
Elements and content on the page are optimized

However, estabilizing the authority will do better for your brand than before. If not, another digital model will optimize it. The problem is that it is impossible to build trust and credibility overnight. Authority can be built and obtained from time to time.

Building a brand as an authority requires patience, hard work, and commitment. But all of these methods need quality services so that buyers trust a brand.

3. Good SEO signifies a better user experience

Everyone wants a better ranking and maximum visibility. However, many still realize that optimal user experience is a great achievement.

Google has learned how to interpret a profitable user experience and positive user experience is now an important element for the success of the web site.

Customers know what they want. So if they don't find what they are looking for it will be a problem. A clear example of building a strong user experience is how Google is becoming more and more of an answer engine that offers search data directly on SERPs or search engine results pages for users.

The point is that this will make them offer users the information they are looking for in fewer, faster and easier clicks. Quality SEO combines a positive user experience, using it to work according to the brand's wishes.

4. Local SEO means increasing engagement, traffic and conversion

Why is SEO important for websites? This is related to the increasing and growing dominance of cellular traffic, local search which has become a fundamental part of the success of small and medium businesses.

Local SEO aims to optimize your digital property in certain environments. So people can find your site quickly and easily, putting them one step closer to a transaction.

Optimizing local SEO focuses on cities, regions, even certain states to form a viable medium for brand messaging at the local level.


SEO professionals will do this by optimizing the brand website and its content including local quotes and backlinks, as well as local listings that are relevant to the location and business sector of a brand.

 5. SEO will have an impact on the buyer's cycle

Customers do their research and that is one of the biggest advantages of the internet from a buyer perspective. Using SEO tactics to convey your message to make good transactions of a product and service and the importance of what you offer to customers will be a game changer.

This also affects the buying cycle in a positive way when done correctly. Brands must be seen where people need them so that proper connections must be made. Local SEO increases this visibility and allows potential customers to find answers.

6. SEO is always updated

It is very good to apply SEO tactics on your site, but this is related to short-term matters such as restrictions on budgets. Sites that are not repeatedly evaluated will reach a threshold where they can no longer develop due to other obstacles. Being proactive and monitoring changes in key algorithms will always benefit brands. Google makes thousands of algorithms every year, so lagging too far behind will be difficult to catch up with.

7. SEO helps you understand the web environment

With this ever-changing environment it can be a challenge to stay on top of the changes that occur. But staying above SEO includes being in the loop for major changes that occur for searches.

Knowing the web environment, including tactics used by businesses and other local competitors will always benefit the brand.

8. Relatively cheap SEO

Doing the best for your site definitely requires money, including doing SEO, whether to pay for SEO specialists or SEO agencies. But relatively cheap SEO is in a large scheme in return for the most likely brand you have. this is called a true business investment. A good SEO implementation will hold water for years to come. And as with most things done in life, this will only be good by giving attention and investment.

9. Is a long-term strategy

The reason why SEO is important for websites is because this can be a long-term strategy that has a real impact in the first year when action is taken and many of these actions will have impacts lasting more than a few years.

As the market develops, you should follow trends and change carefully. The more time, effort, and budget of the SEO that is committed to it, the better and the longer the website becomes a viable competitor in the market.

10. Is a quantitative

SEO does not offer an ROI that is easier to calculate, such as paid search, you can measure almost anything with proper tracking and analysis. The big problem is trying to connect the dots on the back because there is no surefire way to understand the correlation between all the actions taken.

It needs to be understood, how certain actions should affect performance and growth so they can do it. Good SEO will lead to this increase. so connecting these points should not be a significant challenge.

Your site also wants to know where they are, where they are accessed, and where they will go in digital performance. This makes no better way to show SEO success.

 11. SEO brings new opportunities

High-quality SEOs will always find ways to discover and take advantage of new opportunities for your site or bran. Not only to be found, but also to get a high spotlight.


Offering SEO quality for the site means giving up the SEO team in everything that is on the site. This is the only way to truly market the product with the passion and understanding that is owned by the company owner. The better a brand is understood, the more opportunities will arise to help develop.

12. If you aren't on the first page, you don't win clicks

It's no secret in the SEO world that if your site isn't on your first page, chances are it won't have clicks. Recent research shows that the first three organic search positions produce around 40% of all clicks, while 30% of all first and second results are not clicked at all.

What does it mean?

- If you are not in the first yard then you have to work on it.
- There are still too many examples when users type in search queries and don't find what they are looking for.